CASE STUDY: The Social Blender

How a strategic brand identity helped a DEI agency sign its first client

her goal

I needed a brand that was recognisable, felt approachable, but still looked professional.

Our solution: The Iconic Rebrand framework.

We partnered to build a brand from the ground up that was as bold and purposeful as her mission.

Where Demi started..

Demi was already familiar with her dream clients, she just needed to figure out how to put it all together into a cohesive brand that would be easy to recognise, felt approachable and still looked professional.

phase 1 - rock solid foundation

No project takes off until we have the proper groundwork.

Before any designs, we got strategic.

We solidified her target audience, The Confidence Coach, and defined her unique value: not just as a consultant, but as a rebellious catalyst for change.

This became the North Star for everything we designed.

phase 2 - decide on visual direction

When it starts getting real

Demi didn't want safe. She chose to REBEL!

The moodboard was young, fresh, and disruptive. The color palette was a vibrant, unapologetic statement of her commitment to diversity. This wasn't just about looking good; it was about creating a visual language that screamed "inclusion."

The final moodboard

The color palette

phase 3 - final designs

The unique brand you imagined

We translated the "rebel" energy into a stunning visual identity:

A memorable, custom logo that symbolized creativity and collaboration.
Bold, eye-catching patterns and graphics.
Real-world mockups to see how the brand would live and breathe online and off.