case study - Get even yoga

From pro bono practice to paid partnerships

her goal

I needed a brand that could capture the passion and intensity of my work and finally allow me to get paid what I'm worth.

Where she started

Zenobia's yoga practice was built on genuine passion and a growing, loyal community. However, she was providing her valuable services pro bono and struggled to translate her expertise into a sustainable, profitable business.

phase 1 - rock solid foundation

The rock-solid foundation & strategic pivot

Before any design began, we got strategic. Our discovery process uncovered a critical misalignment: her initial messaging attracted the wrong audience.

Using our B.I.Z formula, we refined her brand message to specifically target dedicated individuals seeking profound, transformative change, clients who understood and were willing to invest in the value of her work.

phase 2 - decide on visual direction

An visual identity that evokes calm

Zenobia didn't want a trendy brand; she wanted an authentic one. She chose to "Ground" her visuals.

The moodboard and resulting color palette were filled with earthy, natural tones, chosen to visually communicate the stability, growth, and inner peace that her clients achieve. This created a visual language that felt both serene and powerful.

The final moodboard was a mix of two initial moodboard options

phase 3 - final designs

Bringing a cohesive brand to life

A custom logo that is both memorable and conveys a sense of balance and creativity.
Social media templates that ensure a consistent and professional presence on Instagram.
A fully designed website that acts as a central hub, allowing potential clients and partners to easily understand her value and book her services.